SEO Professional Certification, Online Training

Master the Tools and Techniques of Search Engine Optimization

 

NITA/TRN/1065

IHRM: C00371

 

Date: 21st AUG 2021

Duration: 6 Weeks Online

Venue: Online Learning Platform

 

Search Engine Optimization is one of the fastest growing and most lucrative industries.

 

Become a master of SEO by learning a wide range of tools and techniques that are employed to attract valuable traffic to a website. This SEO Certification course is a well-researched online course that has been developed for people who would like to master the tools and techniques of search engine optimization. This course, which will lead to a recognized SEO certification, has been designed in a way that even beginners or people new to SEO can understand it with as much ease as seasoned professionals. This course covers a wide range of tools and techniques that are employed by SEO professionals to attract valuable traffic to a website and has been developed keeping in mind the requirements of major search engines.

 

Recours Four Kenya Consultants Ltd is an accredited trainer with NITA and is among the leaders in online skills testing and certifications – our certifications provide confidence to clients and hiring managers that you possess the essential knowledge and skills to be qualified as an expert in Grant Writing.

 

Each stage of the learning program will include a case study and multiple choice quiz. At the end of the course there is a test to take in order to qualify for a certificate.

Learning Outcomes:

SEO Job Titles and Responsibilities

• Introduction
• The SEO Specialist
• The SEO Strategist
• The SEO Analyst
• The SEO Manager
• SEO Director
• SEO and Growth Opportunities
• The SEO As An Agent of Change
• The SEO’s Creed
• Self-Study Descriptive Questions
• Self-Study Multiple-Choice Questions

 

Common SEO Myths

• Introduction
• The “SEO is Cheap/ Free” Myth
• The “Traffic” Myth
• The “SEO is Simple” Myth
• The “SEO is Too Complex” Myth
• The “SEO is Enough” Myth
• The “SEO Favors Newbies” Myth
• The “Search Engine Are Public Utilities” Myth
• The “SEO is International” Myth
• The Social Media Myth
• Self-Study Descriptive Questions
• Self-Study Multiple-Choice Questions

 

How Search Engines Operate

• The World Wide Web
• The Key Engines in Key Search Markets
• Spiders and Crawlers
• The Mobile Revolution
• Implications of the Cloud
• SSL Sessions
• Evolving Technological Factors
• Wearables
• Beacons
• Augmented Reality
• Artificial Intelligence
• Penalties
• Self-Study Descriptive Questions
• Self-Study Multiple-Choice Questions

 

Understanding Search User Behaviour

• Introduction
• Evolving Search Behavior Trends
• Evolving Search Behavior Trends (Continued)
• Changing vs. Persistent Search Intents
• Devices and Search Evolutions
• Conclusion
• Self-Study Descriptive Questions
• Self-Study Multiple-Choice Questions

 

Why SEO will continue to matter

• Introduction
• The Semantic Web Model
• Image Search
• Voice-Enabled Search
• Beacon Applications
• GPS Applications
• Conclusion
• Self-Study Descriptive Questions
• Self-Study Multiple-Choice Questions

 

Keyword Research

• Introduction
• Why It Matters
• The Basics
• Keyword Research Phases
• Popular Tools
• Google Keyword Planner
• Google Keyword Planner (Continued)
• Strategic Keyword Approaches
• Strategic Keyword Approaches (Continued)
• Self-Study Descriptive Questions
• Self-Study Multiple-Choice Questions

 

Search Friendly Design

• Introduction
• SEO Begins Before Site Creation
• SEO Naming Strategies vs. Branding Imperatives
• The Site Planning Stage
• The Build-Out
• Overcoming Existing Design Flaws
• Pros and Cons of Redesign (for SEO Reasons)
• Conclusion
• Self-Study Descriptive Questions
• Self-Study Multiple-Choice Questions

 

Best Practices for Optimizing content

• Introduction
• Build SEO Foundations into the Website
• Build SEO Foundations into the Website (Continued)
• Plan Engagement into Content Strategy
• Proactive Engagement Planning
• Responsive Design for SEO
• Site Navigation
• Site Navigation (Continued)
• WP Themes and Plugins
• Keyword Tagging
• Dynamic SEO
• Sitemaps
• Structured Data and Schema Markup
• Structured Data and Schema Markup (Continued)
• Avoid “Outlaw SEO”
• Penalties
• Read SEO Blogs Daily
• Conclusion
• Self-Study Descriptive Questions
• Self-study Multiple-Choice Questions

 

Growing Site Authority and Links

• Introduction
• SEO “Science” vs. SEO Instinct
• Domain Authority
• Ranking Factors
• Ranking Factors (Continued)
• Ranking Factors (Continued)
• Leading Inbound Strategy Development
• Lead Your Organization’s Authority-Building and Inbound Culture
• Backlink Checker Tools
• Self-Study Descriptive Questions
• Self-Study Multiple-Choice Questions

 

Performing an SEO Review

• Measuring SEO Impact
• The SEO-CRM Connection
• Building a career or speciality in SEO

 

How to Book

Simply send an email to us on [email protected] and we will send you an online registration form.

Charges on special offer:

7500 Ksh + VAT Only per participant inclusive of the Online Learning Platform and accredited certificates on completion of the final test.